Walmart to Roll Out New Prepaid Phone Service From Boost Founder

Plans start at $4.08 for AI-powered customized data allotments
Big retailers including Amazon taking aim at prepaid wireless

Walmart gives MobileX more visibility as a low-cost alternative to more expensive monthly plans. — Walmart gives MobileX more visibility as a low-cost alternative to more expensive monthly plans.
Photographer: David Paul Morris/Bloomberg

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By Scott Moritz

September 26, 2023 at 12:00 PM UTC

This article is for subscribers only.

Walmart Inc. is expanding its offerings of prepaid phone plans with MobileX, a wireless service launched earlier this year by Boost cofounder Peter Adderton. Walmart will be MobileX’s first and exclusive retail partner, the companies said in an announcement Tuesday.

MobileX, which uses Verizon Communications Inc.’s network through a wholesale agreement, will be available on Walmart’s website and in stores starting Tuesday, the companies said. It will offer unlimited pay-as-you go plans starting at $14.88 per month, and a lower-cost plan with customizable offerings starting at $4.08 a month. An artificial intelligence-powered guide that can anticipate a customer’s data needs can customize plans tailored to their usage, the company said in a statement.