The Best New Pickleball Paddle Has High-Tech Carbon-Fiber Texture
New gear from Joola and top-ranked player Ben Johns, the Perseus pickleball paddle, is an easy way to raise your game.
The Ben Johns Perseus CFS pickleball paddle from Joola.
Photographer: Amanda Saviñón for Bloomberg Businessweek
Almost 50 million people played America’s fastest-growing sport last year, as pickleball emerged as an inescapable and sometimes controversial phenomenon. George and Amal Clooney have their own court; in July, Michael B. Jordan and Drake invested in Brooklyn’s Major League Pickleball team. For Joola, a trusted name in pingpong since 1952, the pivot was natural. In June it extended its partnership with Ben Johns, the top-ranked player in singles and doubles, on the $250 Ben Johns Perseus CFS paddle.
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