Go Here Now
The Jersey Shore—Yes, That Jersey Shore—Is Now a Luxury Destination
Hot restaurants, swanky casinos and charming boutique hotels are bringing glamour back to America’s most maligned coastline.
Illustration by Karlotta Freier
Developer Bart Blatstein’s earliest memories of the Jersey Shore are of pomp and splendor. “It was beautiful,” he says, referring to the 1960s.
“At night, people got dressed up for the boardwalk. The older women would put on their best jewelry and get pushed around the boardwalk in rolling chairs...” he recalls fondly, pausing briefly to explain what the heck a rolling chair was. (Picture Cinderella’s carriage, but made of wicker, with an open roof.) “It was quite the scene.”