Toyota, Ford and GM Fight for Midsize Truck Dominance
The market-leading Tacoma is getting a hybrid version as rivals roll out more expensive features.
The 2024 Toyota Tacoma.
Courtesy: Toyota
Sam Wedll has been driving his Toyota Tacoma pickup on the rugged roads of Northern California for seven trouble-free years, racking up almost 100,000 miles, so he’s interested in the redesigned version of the truck coming later this year. He paid $34,000 for his truck in 2016, loading it with plenty of options. He’s eyeing the new gas-electric hybrid Toyota Motor Corp. is going to offer, but Wedll, who does his own repairs, isn’t interested in paying luxury prices.
“The hybrid is pretty interesting to me because I like the idea of the fuel efficiency,” says Wedll, 47, a casino operations manager in Blue Lake, California. “I’m just trying to save some costs wherever possible.”