New Tiffany NYC Flagship Will Cater to Ultra-Elite Shoppers, Says CEO
The reopening of the famous Fifth Avenue flagship is an ode to a new era for the American jewelry house—and a run toward a higher-end clientele, says Anthony Ledru.
The ground floor of the Landmark is lined with tall digital screens that look like windows, and which will play videos of famous New York scenes.
Source: Tiffany & Co.
Tiffany & Co. will open its Fifth Avenue flagship store, what it now calls the Landmark, on April 28, after a three-year renovation. On the eve of the big day, Bloomberg spoke to Anthony Ledru, chief executive officer of the American jewelry brand, which is now part of luxury giant LVMH Moët Hennessy Louis Vuitton SE. Among his many goals, he said, is to cater to a more elite clientele and skew the products to a steeper price point. The interview took place on April 21 and has been edited for length and clarity.
The newly redone store looks amazing. What is your favorite part of the Landmark?