Singapore Starts $7.5 Million Fund to Woo Next Crazy Rich Asians
- City seeks to use safe reputation to attract women travelers
- Fund will help movies that showcase city to global audience
The Marina Bay Sands and the business district in Singapore.
Photographer: Ore Huiying/BloombergSingapore is starting a S$10 million ($7.5 million) fund to support international movies that showcase the city to a global audience, helping finance production and marketing costs where the island is featured.
The fund — a joint initiative of Infocomm Media Development Authority and the Singapore Tourism Board — follows past collaborations including the hit 2018 film Crazy Rich Asians, the agencies said in a joint statement Wednesday. The latest move will also allow local talent to participate in those projects, they said.