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Mark Wahlberg Named Chief Brand Officer of Fitness Firm F45

  • Wahlberg was an early investor in the fitness company
  • Shares remain more than 90% below the 2021 IPO price
Mark WahlbergPhotographer: Scott Eisen/Getty Images

Fitness firm F45 Training Holdings Inc. is having its best session of the year so far after giving a bigger role to early backer Mark Wahlberg.

The actor and singer will become F45’s chief brand officer effective immediately, the company announcedBloomberg Terminal on Thursday. Shares surged as much as 24% on the news in their biggest jump since Sept. 30.