Citylab
Predicting Cherry Blossoms Powers $4.7 Billion Windfall for Japan
- Cherry-blossom viewing back for first time since pandemic
- Right timing is critical for aficionados, businesses
As millions seek out prime locations to catch a glimpse of Japan’s famed cherry blossoms, or sakura, their enjoyment hinges on one of the most unusual forecasts in the world.
Each year, meteorologist Hiroki Ito predicts blooming dates for about a thousand sites across the island nation’s towns and cities. And he’s far from alone, in a crowded industry that has grown to cater for tourists and locals clamoring to get that perfect Instagram shot of the ephemeral pink petals.