Ferrari CEO Moves Fast Like Musk While Forging Own Path on EVs
CEO Benedetto Vigna discusses electrification and the future of luxury in a rare interview.
One turns 20 this year, the other shipped its first car shortly after World War II. The former wants to bring sustainable transportation to the masses, while the latter sells speed and extravagance to the world’s wealthiest. One’s cars quietly whir, and the other’s roar.
Tesla Inc. and Ferrari NV have little in common, and won’t for another few years. But in one of the few interviews he’s given since becoming chief executive officer of the Italian supercar manufacturer 17 months ago, Ferrari Chief Executive Officer Benedetto Vigna complimented the electric vehicle maker led by Elon Musk while drawing clear distinctions between their respective paths forward.