Businessweek
Why People Wait Years for $100,000 Watches That Look Like Spaceships
Max Büsser and his band of revolutionaries made products they themselves wanted—and built a huge fandom on the way.
Horological Machine No. 1 in 18-karat red gold.
Source: MB&F
Let’s get one thing straight: Maximilian Büsser, the creative force behind the red-hot MB&F brand, isn’t making watches he thinks you’ll like.
He already did that. For about seven years, the son of a Swiss diplomat and a mother from Mumbai was head of the watch division at luxury jeweler Harry Winston Inc. Büsser revived the unit—increasing the staff tenfold—built a new production facility and launched the Opus line, a series of collaborations with the world’s best watchmakers in the early 2000s.