Sam Bankman-Fried's Get Rich Blitz Ensnares Clients Across Asia
People in the region flocked to the crypto exchange, drawn by celebrity endorsers, ease of use and an alluring founder. Thousands are now living with the consequences.
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In Japan, the logo spelling F-T-X was plastered on a billboard next to the face of star baseball player Shohei Ohtani.
In China, social media influencers peppered followers with sponsored posts pointing them to the platform and its frizzy-haired founder. In late October, just days before FTX’s spectacular collapse, Sam Bankman-Fried himself spoke at a Hong Kong conference organized by the local government.