Innovation

Putting Chips in Hoodies and Clogs to Unlock Value for Buyers and Sellers

Spatial Labs wants to build an ecosystem to track the performance of clothing and deliver new services.

Can Wearable Internet Enhance Phygital Reality?

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By Jennifer Zabasajja

November 29, 2022 at 3:00 PM UTC

This article is for subscribers only.

This article is part of the December 5, 2022 issue of businessweek.

For Iddris Sandu, clothing is about more than keeping someone warm or making a fashion statement. The entrepreneur wants to build an ecosystem to track the origin, ownership history and real-time value of each piece. His fledgling LNQ brand includes a hoodie, sweater and clogs embedded with chip technology, which he says could also be used to open up new digital services.