Business

UK Retailers in Christmas Crisis Mode Are Offering Bargains Galore

The race is on to persuade cash-conscious holiday shoppers to spend earlier than ever.

Illustration: Andrea Chronopoulos for Bloomberg Businessweek

With double-digit inflation creating a cost-of-living crisis in the UK, retailers are rolling out Christmas offers earlier than ever this year.

The UK is rife with deals as retailers mimic the moves of such US chain-store giants as Target Corp., kicking off the festivities in September and October. With inflation near the four-decade record of 10.1% set in July, British department store chain John Lewis Partnership Plc and the UK’s biggest supermarket, Tesco Plc, are among those trying to persuade holiday shoppers to spread their spending over a longer period.