How to Design Your Home Like a Fancy Hotel? Top Decorators Give Tips
A lounge at the Commodore Perry Estate.
Source: Auberge Resorts Collection
Predictability used to be the most desirable quality in a hotel. Luxury chains promised the same crisp bed linens, sparkling marble bathrooms, and generic artwork whether you were bedding down in Tokyo or Toronto. But no longer: Hotels’ calling cards are now more individualistic—and more homey. “The worlds of home and hotel design have completely merged,” says Tara Bernerd, a London-based designer whose projects include the Rosewood Munich and Thompson Chicago.
The numbers bear out that claim. A report in July by the Highland Group consulting agency found that the segment comprising boutique hotels, which generally have fewer than 100 rooms and prioritize a personalized experience, is growing much faster than the industry overall and generates more revenue per available room than traditional hotels.