With the Purosangue, Ferrari Offers Utility With Sports Car Style
Purists who worried that getting into the crossover game would dilute the brand’s racing image can rest easy.
The Ferrari Purosangue has four doors and seating for four, with a generous hatchback rear—just don’t say it’s an SUV.
Source: Ferrari
Before he left the company in 2014, Ferrari SpA Chairman Luca di Montezemolo was notorious for telling reporters, “No SUVs while I’m the boss!” Clearly, he’s no longer the boss.
Unveiled on Sept. 13 in Maranello, Italy, the Ferrari Purosangue is a four-seat, four-door crossover with a throaty engine, ample storage space, and a mission to overtake the wildly successful Lamborghini Urus and the sportier versions of the Aston Martin DBX. The allure of tapping the automotive segment with the largest margins and proven potential to double sales—that is, SUVs—has finally become too strong for the bean counters at Ferrari to ignore.