Businessweek
One Employee Is the Secret Behind Zenith Watch’s Recent Sales Boom
Archivist Laurence Bodenmann looks to the brand’s storied past to find new ways to evolve toward the future—and customers love her work.
Bodenmann
Source: Zenith
The calls come in at least once or twice a week. “I found it in a drawer,” the callers say. “It’s still beating.” It’s up to Laurence Bodenmann, head of heritage at Zenith Watches, to answer the inevitable question: “What is it?”
It might take some time for Bodenmann, a 39-year-old dual Swiss-French citizen, to figure out exactly which watch it is, and from what year. But she already knows the real answer.