The One
How Does Tiffany’s New Lock Bracelet Stack Up Against Cartier, Van Cleef?
In the first major debut since the American jewelry brand was acquired by LVMH, designers hope to create a lasting icon like the bean or Tiffany T bangle.
Three versions of Tiffany’s new Lock bracelet.
Photographer: Janelle Jones for Bloomberg Businessweek
The holy grail of jewelry design is a piece that goes with everything, so you never have to take it off. Although Tiffany & Co. has plenty of signature items—the Elsa Peretti bone cuff and bean necklace, and the T bangle—there’s always room for more when you’re up against fellow powerhouses Cartier and Van Cleef & Arpels. For its latest unisex bracelet, the brand drew on a perennial inspiration, the Tiffany Lock, which has appeared on pendants, charms, and keychains.
THE COMPETITION