Businessweek

With Rings of Power, Amazon Bets a Billion on One Show to Rule Them All

The new Lord of the Rings prequel could usher in a new, even bigger era of blockbuster streaming—or mark the summit of peak TV.

Owain Arthur as Prince Durin IV.

Source: Amazon Studios

The pitch goes like this: A powerful being has built a war chest of unlimited resources by peering with its all-seeing eye into the lives of everyone on Earth. Now, it’s making a final push to vanquish its rivals once and for all.

No, not Sauron.