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Peloton to Sell Gear, Apparel Via Amazon as CEO Retools Strategy
- One-time pandemic darling seeks to rekindle growth, cut costs
- Peloton aims to sell bikes that buyers can assemble themselves
Peloton stationary bike
Photographer: Adam Glanzman/BloombergThis article is for subscribers only.
Peloton Interactive Inc. rallied after agreeing to offer bikes and accessories on Amazon.com Inc. as part of a turnaround plan, breaking with a longtime practice of selling products through its own channels.
The move to open a US storefront on Amazon’s sprawling online marketplace will help Peloton expand its distribution and make products more readily available, the company said in a statement Wednesday. Until now, its wares have just been available via its website and retail showrooms.