Toyota Prepares to Release Iconic ‘Crown’ Cars in 40 Countries
- CEO Akio Toyoda introduces four new versions of the Crown
- Japanese automaker aims to sell about 200,000 units annually
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The Toyota Crown, a car known for ferrying around Japan’s corporate and political elite, is set for the global stage from next year with plans to release versions in 40 countries and regions.
Toyota Motor Corp. is betting the move will breathe new life into the historic yet largely niche brand, which has almost exclusively been sold in Japan since its debut in 1955. The Crown was the first Toyota passenger car designed and manufactured entirely in Japan, making it a symbol of the automaker’s postwar rise.