Starbucks Malaysia Operator to Sacrifice Margin Than Raise Price
Pedestrians pass a Starbucks Corp. restaurant in Kuala Lumpur.
Photographer: Samsul Said/BloombergThis article is for subscribers only.
Berjaya Food Bhd., which operates Starbucks and chicken-based restaurant chain Kenny Rogers Roasters outlets across Malaysia, is looking to curb costs internally rather than pass on rising production costs to consumers.
“For us, the last thing we want to do is increase prices. Consumers feel it if you pass the cost” to them, Group Chief Executive Officer Sydney Quays said in Kuala Lumpur on Monday. “We may have to sacrifice margin for now and that is what we are prepared to do.”