Federer-Backed Shoemaker’s Expansion Boosted by Younger Shoppers

Swiss running shoemaker On Holding AG has been gaining younger consumers as it expands beyond specialty running shoes, according to co-Chief Executive Officers Martin Hoffmann and Marc Maurer.

The company, which has garnered somewhat of a cult following, is now selling more of its shoes to people age 20 to 35, after previously making inroads among older consumers, Hoffmann told Francine Lacqua in a fireside chat at Bloomberg’s Future of Finance event in Zurich.