Marlboro Man Versus Joe Camel 2.0: Big Tobacco’s Patent Fights
- Growth of high-tech gadgets sparks intellectual property spats
- Competition could get more fierce with withdrawal from Russia
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Warren Buffett once described the tobacco industry as a no-brainer: make a cigarette for one cent and sell it for a dollar. Those days are long gone.
With the rise of heated tobacco, vapes and nicotine pouches, companies such as Philip Morris International Inc. and British American Tobacco Plc are shifting from simple cigarettes to high-tech, rechargeable gadgets.