Lowe's and Home Depot Are Betting on Home-Improvement Classes for Consumers
- Retailers see web-based events keeping customer engagement up
- In-person workshops on home improvement are also on the rise
A shopper waits to check out at a Home Depot store in Pleasanton, California.
Photographer: David Paul Morris/BloombergAmericans are finally getting out of the house as pandemic restrictions melt away like the winter snow. But Lowe’s Cos. and Home Depot Inc. are betting they can keep consumers interested in home-improvement projects via online and in-person workshops on bathroom upgrades and lawn care.
Both retailers want to hold onto the customers that they gained during the two years of the Covid-19 pandemic, when homebound shoppers invested heavily in improving their living spaces. Now, that spending boom is expected to moderate as the outside world competes for attention -- but livestreams may help to keep the retailers’ momentum from flagging, and customers are now increasingly comfortable with online workshops.