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Athleta Wants to Eclipse $2 Billion: Enter Alicia Keys
The Gap-owned brand’s top executive talks about using celebrities, like the Grammy-winning artist, to win over more women.
Artist Alicia Keys debuted a clothing line (pictured) with Gap’s Athleta brand on Tuesday.
Source: AthletaThis article is for subscribers only.
Athleta has been on a tear, and now it’s up to Mary Beth Laughton to keep the boom going.
The former Sephora and Nike executive took over the women’s sportswear brand that’s owned by Gap Inc. near the end of 2019. Then the pandemic hit and caused a surge in sales of yoga pants and sweatshirts — Athleta’s core — as many Americans worked from home. The brand’s annual revenue rose to $1.45 billion at the end of last year from $978 million in 2019 — a 48% gain.