Strategies

Steal These Art World Techniques to Improvise in the C-Suite

Saying “Yes, and” can lead to creative leadership solutions.

Illustration: Katya Dorokhina for Bloomberg Businessweek

In her new book, art adviser Maria Brito tells executives to emulate jazz musicians and painters to respond to constant change and uncertainty. Here is an edited excerpt.

Artists react, improvise, and make hundreds of moment-to-moment decisions about the best way to bring the project to a successful conclusion. Improvisation in art refers broadly to the practice of suddenly composing or inventing something new through a responsive departure from preformed plans or expectations. Improvisation in business is about reacting creatively to possibilities not previously envisioned.