Business

Macy’s Is Betting on Online Shopping and Smaller Neighborhood Stores

CFO Adrian Mitchell says mobile phones and off-mall locations will be key to the venerable retailer’s future.

● Mitchell was a partner at Boston Consulting Group until November 2020 ● Formerly CEO of home furnishings retailer Arhaus, chief operating officer and CFO at Crate & Barrel, and strategy and interactive design director at Target ● The Harvard MBA began his career as a consultant at McKinsey & Co.

Photographer: Jeena Moon/Bloomberg

Since joining Macy’s Inc. as chief financial officer in the midst of the pandemic, Mitchell has helped the company bolster its finances and update its business for a changed retail landscape.

In the e-commerce age, some have wondered about the future of retailers with big brick-and-mortar footprints such as Macy’s. Why continue to invest heavily in both digital and physical retail?