BW Talks

Levi’s Leaders Talk About Emerging From the Pandemic Stronger

CEO Chip Bergh and CFO Harmit Singh focused on shoring up the company’s financials, supporting employees, and stressing sustainability.

Denim jeans at the Levi Strauss & Co. Eureka Innovation Lab in San Francisco.

Photographer: David Paul Morris/Bloomberg

CEOs aren’t the only ones in the hot seat in a crisis. Levi Strauss & Co. Chief Executive Officer Charles “Chip” Bergh and Chief Financial Officer Harmit Singh tell how they worked together to manage through Covid.

Outsiders often think the CEO is solely responsible for decisions during tough times. How was that different for Levi’s during the pandemic?