Warner Intensifies Europe’s Streaming Wars With HBO Max Launch
- Service hits Spain, Nordics this month, Eastern Europe in 2022
- Region’s main markets not included due to distribution deals
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WarnerMedia slashed prices for European customers who sign up to its streaming platform HBO Max, the latest salvo in a fierce online battle for viewers.
The maker of “Game of Thrones” and the “Harry Potter” movies launches the on-demand service in Spain and the Nordic region on Oct. 26. Viewers are being enticed with new seasons of “Sex and the City” and “Succession” and all-new Warner movies including “Dune” within six weeks of their launch in theaters.