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Rihanna’s Savage X Fenty Lingerie Stores Are Coming Next Year
Lingerie company that built its customer base online is now turning to physical retail for growth.
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Rihanna is taking her billion-dollar business selling asymmetrical lace catsuits and satiny loungewear trousers into brick-and-mortar stores starting next year.
“Retail is an important part of our growth strategy. You’ll absolutely see some stores in 2022,” said Christiane Pendarvis, the co-president and chief merchandising and design officer at Savage X Fenty, which is Rihanna’s lingerie company, during an interview on Bloomberg’s Black in Focus Twitter series. “Because fit and comfort are so important, there are just customers who don’t feel comfortable purchasing online.”