Demand for Covid DIY Works Makes Thai Retailer a Billionaire
- Shares of Dohome have doubled this year despite pandemic
- Retail giant among largest firms with rural Thailand roots
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Dohome Pcl may not qualify as a “unicorn,” but the home-improvement retailer does possess some rare traits that have made founder Adisak Tangmitrphracha a new member of Thailand’s billionaire club.
Established in Ubon Ratchathani, a rice-growing province about 600 kilometers (375 miles) from Bangkok, Dohome is one of only two Thai exchange-listed companies with a market value of more than $1 billion that started in the rural northeast Isaan region.