Businessweek

Which Cars Have the Most Comfortable Seats? Here’s the Bottom Line

Whether you prefer spa-like massage experiences or an airbag for your knees, the competition among luxury automakers is fierce.

Technology: The new seats’ mechanical air bladders are closer to the surface than in prior years, allowing for better contact from the 10 massage programs. The car also features the world’s first series production rear‑seat airbag.

Comfort:The pillow inserts on the front- and rear-seat headrests support your head with the care (and warmth!) of a masseuse.