The One
A Boombox Disguised as an Ice Chest Is Summer’s ‘Flex and Chill’ Move
This heavyweight contender for coolest cooler gives parties a refreshing soundtrack.
The Shivr-55 cooler combines ear-splitting music and ice-cold drinks.
Photographer: Gabriella Herman for Bloomberg Businessweek
What started as a trade show stunt—“the world’s loudest cooler”—is now a reality. The $900 Shivr-55 cooler from marine audio specialist Wet Sounds Inc. in Houston combines two of the best things about a summer party: ear-splitting music and ice-cold drinks. The 55-liter roto-molded cooler is big enough for 48 cans, give or take, and has a splash-proof, bash-proof, 200-watt Bluetooth soundbar embedded in it.
THE COMPETITION