Make the Beach—or Pool—Your Own Runway With These Bold Swimsuits

The arrival of Memorial Day a year ago was not the summer kickoff we were used to, but for swimwear makers, it wasn’t a total bust. “People were still shopping, but it was not being purchased for destination travel or with a celebratory mindset,” says Sarah Landman, chief executive officer of New York-based label Solid & Striped.

But this year, the mood is completely different. “March and April were phenomenal months,” she says. “We are also seeing our average order size increase, with customers purchasing several ‘looks’ vs. one swimsuit.”