Citadel Securities, KKR Bosses Back Asian American Group

  • Group raises $125 million to fund community organizations
  • Broadcast planned with athletes Michelle Kwan, Jeremy Lin
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Executives from Citadel Securities LLC and KKR & Co. are throwing their weight behind a new group that aims to combat anti-Asian hate after a surge in violent attacks.

KKR Co-President Joe Bae and Citadel Securities Chief Executive Officer Peng Zhao are among the finance leaders who helped the Asian American Foundation, or TAAF, raise $125 million to fund community groups over the next five years. That’s the biggest philanthropic amount ever raised by Asian Americans to support their communities, the group said. It’s also backing a May 21 show on MTV, “See Us Unite for Change,” that will feature athletes including Naomi Osaka, Jeremy Lin and Michelle Kwan alongside entertainers and other public figures from the Asian American Pacific Islander community.