Citi’s New CEO Taps Familiar Strategy With Retail Banking Exits
- Asia, Australia retail bank units to go in broader withdrawal
- Fraser says lender is already prepping businesses for sale
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As Citigroup Inc. simplifies its sprawling businesses, new Chief Executive Officer Jane Fraser is reaching for a familiar playbook: her own.
Fraser, who rose to the top of the firm last month, is on familiar ground as she moves to exit retail banking in 13 markets across Asia, Europe, the Middle East and Africa as part of a strategic overhaul. Within a year of taking over the company’s operations in Latin America in 2015, the former consultant oversaw sales of retail-banking and credit-card operations in Brazil, Argentina and Colombia.