Businessweek
The Dental Request Du Jour Is a Smile That’s Less Than Perfect
A more natural-looking set of gnashers pivots away from the days of “Regis White.”
President Joe Biden’s white, bright, American smile
Photographer: Jonathan Bachman/Getty Images North America
Think of Dr. Matt Nejad as the mouth’s Mr. Fixit. The cosmetic dentist, based in Beverly Hills, estimates 90% of his patients come to him to undo or redo another’s work—so-called revision dentistry.
The problem isn’t shoddy veneers or implants, though, but cosmetic work that’s a little too evident: teeth so perfect, in other words, they don’t look natural.