The Case for a $1,200 Umbrella
A Brigg is jolly good protection, no matter the precipitation.
Malacca Prince of Wales umbrella.
Photographer: Naila Ruechel for Bloomberg Businessweek
We report on products and experiences based solely on editorial judgment. Any links in this article are automatically generated by a third party platform, which is unrelated to Bloomberg Pursuits.
The life span of the typical umbrella is tragically short. It’s limited to opening, blocking raindrops, and closing—before being left in a cab after one to three uses. But a good one can survive many seasons of inclement weather. At the very top end of the market are the handmade umbrellas from England’s Swaine Adeney Brigg, which have shielded the heads of kings and queens, prime ministers, and thousands of well-coiffed imitators since the company’s founding in the 19th century. The silk-canopied £925 ($1,264) Malacca Prince of Wales is so named because, yes, it’s used by the prince himself and is arguably the most iconic of them all.
