Volvo Wants to Sell American-Made Sedans to Americans

Volvo Cars, a Swedish company that’s owned by a Chinese billionaire and builds vehicles at a plant in the American South using crucial parts made in Mexico, is a poster child for how globally interconnected the auto industry became in an era of increasing free trade. When Volvo opened its factory in Charleston, S.C., in 2018 with ambitious plans to export cars to China, it was the pinnacle of a push to showcase its reemergence as a global brand with a manufacturing presence on three continents.

Then the U.S.-China trade war forced Volvo to abandon its export plans. And this spring, as the coronavirus spread around the globe, the factory was plagued by a shortage of components and had to halt production three times. To make matters worse, U.S. car buyers’ preferences have shifted rapidly toward sport utility vehicles and away from the sedans Volvo makes in Charleston.