Strategies
Rethink How You Do Business in Order to Keep Being Innovative
Grafting in-office solutions onto a work-from-home schedule won’t work.
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In the past five months, we’ve become pretty adaptable. But as we make the daily, short-term adjustments our new reality requires, we might be doing long-term damage to our ability to be creative—unless we rethink our approach to work.
Innovating is a function of collaboration. And no matter how productive a company is on Zoom, “people learn the most from those who are physically proximate,” says Sharique Hasan, associate professor of strategy at Duke University’s Fuqua School of Business. “Proximity makes people more likely to collaborate and seek feedback and advice, and this leads to higher-quality, more novel, and more diverse ideas.”