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The Oreo King Talks About Comfort Food and Supply Chains

Mondelēz International CEO Dirk Van de Put says market share of his big brands is growing as consumers turn to snacks they know and love.

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By Carol A Massar and Jason Kelly

July 21, 2020 at 10:00 AM UTC

This article is for subscribers only.

This article is part of the July 27, 2020 issue of businessweek.

Mondelēz International CEO Van de Put runs a snacks empire that ranges from Oreo and Chips Ahoy! cookies to Cadbury and Toblerone chocolates. That’s not a bad place to be during a stay-at-home pandemic.

To streamline manufacturing, Mondelēz is reducing its number of product sizes or flavors by 25%. It has beverage exposure through stakes in coffee maker JDE Peet’s and Keurig Dr. Pepper. Mondelēz has patented a new process to make chocolate, cutting sugar by 50%.