Four Questions Congress Should Be Asking the Titans of Tech

When the heads of Amazon, Apple, Facebook, and Google testify on July 27, focus on business models.

ILLUSTRATION: GEORGE WYLESOL FOR BLOOMBERG BUSINESSWEEK

On July 27 it’s Big Tech’s turn to face a grilling from Congress. For the first time, the chief executive officers of Apple, Google parent Alphabet, Amazon.com, and Facebook will all testify before the House Judiciary antitrust subcommittee as part of its investigation into digital competition, albeit by videoconference.

Lawmakers will be sorely tempted to ask about topics such as hate speech and misinformation, which, while important, are easily batted away by the West Coast giants. But it’s essential that they focus on competition and get to the heart of the problem—business models.