The NCAA Won’t Drop Its Fight to Curb Pay for Student Athletes

The college sports overlord continues to appeal rulings that allow more generous benefits.
Illustration: George Wylesol for Bloomberg Businessweek

NCAA Athletic Grant-in-Aid Cap Antitrust Litigation
Case # 19-15566

Since the 1950s, the National Collegiate Athletic Association has insisted that amateurism—the idea that college athletes play for the love of sports, not for money—was what made intercollegiate athletics unique. If players were paid, the association claimed, fans would turn against college sports and competition would be diminished. In antitrust terms, the NCAA thus contended that amateurism was “procompetitive.”