Colgate to Overhaul Chinese Toothpaste Brand With Racist Roots
- Company says it’s reviewing Darlie products, including name
- Product makers are taking fresh look at brands’ imagery
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Colgate-Palmolive Co. is carrying out a review of “all aspects” of its Darlie toothpaste as the company grapples with the racist past of the brand sold in China.
The product is owned by Colgate-Palmolive and its partner Hawley & Hazel and once used an offensive racial epithet for a Black person as its name.