Four Ways to Preserve Company Culture as Work From Home Continues

After three months of remote work, companies are embracing the idea that it might become semi-permanent. Facebook Inc. and Google announced that employees don’t have to return to the office in 2020, while Twitter says staff can do their jobs from home for good. But what happens to company culture when physical distance remains long after the virus recedes? Industry leaders share their best practices for preserving it:

For the No. 29, a communications agency built around connection and outreach, the way forward involves doubling down on coordination. “For our day-to-day, this has become crucial. Everyone sends through their priorities by 10 a.m., and we discuss by video to ensure that we’re meeting goals and client needs,” says co-founder Melody Serafino. At close of business, the team sends another update. “We thrive on physical contact in our work. In its absence, this structure allows us to ensure we stay on target and can identify additional support where needed,” says co-founder Erin Allweiss.