Chinese Tourists Lured to Save Summer in Beijing’s European Ally
- Serbia to launch campaign luring visitors from Asian country
- Ties between Balkan nation and Beijing have been strengthening
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As Europe looks to salvage summer vacations after the economic devastation caused by the coronavirus, one country is courting visitors from 4,500 miles away.
Serbia is kicking off a marketing campaign Friday that will target tourists from China, where Covid-19 first emerged. The eastern European nation is using a platform run by Alibaba to tout its ancient monasteries, mountain resorts and lively nightlife in the capital, Belgrade.