Fox Sports Is Getting Serious About Live Sports Returning to TV
- Company to hold conference calls Friday with ad agencies
- NFL schedule came out Thursday, Nascar resumes May 17
Photographer: Wesley Hitt/Getty Images
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Fox Sports, which broadcasts games for the NFL, MLB and other pro leagues, is taking the necessary first steps toward revving up ad sales for the resumption of live sports.
Fox Sports Chief Executive Officer Eric Shanks and his team are holding video calls on Friday with five prominent ad agencies to lay the groundwork. The purpose is to inform the agencies about how Fox and the major U.S. sports leagues are thinking about the rest of the year.