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In a Sports Blackout, NFL Video Games Are Suddenly Booming

Nifty Games has deal with NFL and its union for mobile game
League is using video games as a way to court younger fans

Madden NFL 18 video games
Photographer: Luke Sharrett/Bloomberg

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By Eben Novy-Williams

April 15, 2020 at 11:00 AM UTC

This article is for subscribers only.

The list of National Football League video games, long dominated by the Madden franchise, is starting to grow.

Publisher Nifty Games announced a deal with the league and its players union on Wednesday to create a new mobile game, NFL Clash. The title will launch later this year, giving gamers the chance to play head-to-head contests in a matter of minutes.