For Your Next Video Chat, Give the Wall Behind Your Mug Some Love
Now that we are all looking into each other’s homes on FaceTime and Zoom, it’s time to rethink wallpaper—and not the virtual kind.
From left: India Mahdavi for De Gournay; Kelly Wearstler; Voutsa.
Source: Vendors
The wallpaper business was booming before coronavirus forced us all to contemplate the state of the walls in our home—and in the home of everyone else on our virtual meeting. Those in the industry are taking notice: “We’ve seen a big spike in wallpaper sample orders,” says Noel Fahden, vice president of merchandising at online retailer Chairish. “Many customers are ordering five-plus samples at a time, so they’re clearly considering a range of options.”
Eskayel founder Shanan Campanaro says her business has remained “fairly stable” because it works mainly with interior designers who are working on new buildout and long-term projects that can’t be put on hold. The biggest increase has been social media engagement, though. “Fans at home seem particularly interested in inspiring home imagery right now,” she says.