The One
A Motorcycle Helmet Made by Hand Gives Bikers a Happy Head Space
Hedon’s headgear is a stylish way to stay safe on a solo ride.
The $759 Heroine Racer helmet from Hedon.
Photographer: Janelle Jones for Bloomberg Businessweek
It’s fitting that motorcycle helmet maker Hedon takes its name from the ancient Greek hedonists, who believed they gained knowledge by experiencing pleasure through the senses. This sentiment—the visceral understanding of speed, freedom, and individuality—is gospel to bikers. Hedon makes all of its shells by hand from resin-saturated carbon fibers and fiberglass. The open- or full-faced options (where the chin is covered, as in this $759 Heroine Racer) are molded piecemeal and baked in a proprietary “autoclave machine,” which cements their signature form.
THE COMPETITION